If you had to plan the urban transport system from scratch today, would it look the way it does now? probably not. Urban transportation planning suffers from a mental fixation and I invite you to take a step back with me and rethink about how it should be conducted. In my opinion, the IT systems we have today can lead to a new type of transport, one that is not defined by Nodes and Modes.
If you had to plan the urban transport system from scratch today, would it look the way it does now? This is a question that mayors, opinion leaders and entrepreneurs insist on not asking. Everyone plays the same familiar game of transportation and ‘moves the cheese’ only slightly each time. Urban transportation planning is fixated about modes and nodes. In fact … if there is anything more conservative than city transportation planning it is the design of the cars that travel in it.
Have you ever thought about the game plan of the big transportation companies conquering the world? Ride hailing companies like Uber or Lyft, bike and e-scooter sharing companies like Bird or Lime and more. All these have a unique Game Economics that determine their strategy. So let’s understand some of the rules that govern these companies. As usual, this is a very technical post, written for those that really need to understand the game.